This is his niche. A vacuum was left vacant after we decided to leave all that religious society stuff behind. However, secularism still needs to cater to the spiritual and emotional side of humanity without trying to patronize or sell us something.
Brand professes to be a Christian at some level (A believer in Jesus Christ) yet his analysis of the manipulation of mainstream media and the entrenchment of corporate capitalism in governments is applicable and appealing to all who have suffered at the hands of unequal, austerity strapped policies as a result of the actions of a minority of individuals.
Brand is modern day religion. If Islam or Christianity really wanted to be relevant to peoples lives in the 21st century they’d take a leaf from Brand’s book and realize that the speedy, online world should be at the core of their organisation. Instead it is a peripheral aspect at best. I know the Pope is on Twitter but he might as well not be, he’s no banter whatsoever. Maybe when he retweets Dan Blizerian on a private jet with 11 supermodels i’ll consider following him.
Brand on the other hand is witty, he’s sharp and while not always correct he connects with people on a genuine human level. I like the idea of the Trews and think as news media continues to be engulfed and shifted towards this online global village, mainstream media sources will become more and more irrelevant and insignificant to internet-connected individuals.